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Analysis of the ethical aspects of the crisis communication
 Tsaruk, Khrystyna ; Antušák, Emil (advisor) ; Kopecký, Zdeněk (referee)
Analysis of the ethical aspects of the crisis communication abstract - The main goals of this Bachelor Degree Thesis are: 1) Analyze the essence of the crisis communication. 2) Analyze the ethical aspects of the crisis communication. 3) Analyze the crucial negative impact of the unethical behavior through the example of Chernobyl NPP accident. The first chapter is the theoretical part that is focused on defining the concepts directly related to the topic of the Thesis, creating an overview of the crisis communication as an important part of crisis management and as a powerful instrument in dealing with crisis situations. The second chapter deals primarily with the ethical side of the crisis communication. It provides a number of examples showing the connection between ethics and crisis communication. This part emphasizes the importance of the ethical thinking and behavior in the moments when disaster occurs in order to eliminate the negative impact upon the population, economy, and environment. The third chapter is the practical part that is focused on the description of the ethical aspects of crisis communication through the example of Chernobyl Nuclear Power Plant accident. In the end of this Thesis, there is a summary of all pieces of knowledge about the ethical aspects of the crisis communication and the Corporate Social Responsibility.
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